TESLA KILLER? OR ICE KILLER.
Lately, there has been an increasing amount of buzzes about a "Tesla killer" from so and so auto manufacturer's future plans. It is a strong sign of the big players finally acknowledging Tesla's presence and realizing where the future is heading.
But seriously, the biggest enemy to electrification is in fact their own internal combustion engine cars... For each new generation of ICE cars, a generation of EV has been delayed.
design = form+function+sustainability
Design = Form+function, it has been the "golden standard" and is a phrase that even non-designers have heard of. But it seems increasingly critical that sustainability should be a part of the equation too. As one of my instructor Heidrun Mumper put it: "Sustainability, should not be an optional consideration for design but rather a necessity!"
It includes much more than the common understanding of being "environmentally friendly", and it's not as simple as using recycled materials. Sustainability means meeting our current needs without limiting the opportunity for future generations to prosper. It covers environment, economy, and equality, and they are excellent lenses in which we examine our creations.
What is the methodology for sustainable design? we have a vast database for how to develop form and function, but how should designers truly understand and incorporate sustainability in our work? How can we judge our success? Current methods such as the LCA (Life cycle assessment) can be reliable but requires rigorous research for just one model/solution, we need tools that can better adapt to the design process: rapid iterations & validation (We probably need a centralized database and AI to achieve that goal).
yes you can
This week for my Creative Strategy class, we had to do a museum exhibit on "The Art of Repair".
My outcome was this bizarre looking piece with me inside the podium and sticking my hand out holding the sign that says 'Youtube | Yes you can.'
I think that YouTube is one of the greatest Internet by-product, It's my goto place whenever I need to fix something. With a YouTube video and my hands, anything is doable! But YouTube have helped me far beyond just repairing stuff. I picked up many new skills and design softwares thanks to it, along with countless hours of infotainment of course XD.
how will hyperloop impact our economy landscape?
Exciting concepts like the Hyperloop has the potential to transform our transportation system completely when we could travel hundreds of miles in less than an hour. But recently I have realized that it will revolutionize not only how we travel, but how we live, and our economic system. Beyond the obvious that people can work and live in different cities, small businesses and restaurants will be competing with shops across the nation.
How will people choose, when all the sudden they can visit famous Sushi restaurants in NY just as easy as dining at their neighborhood Japanese cousins?
And what would happen to rural places that are already falling behind economically, how will they compete and develop when mega-cities are just 20 minutes away?
my experience with the BMW UI
Recently I had the opportunity to try out a new BMW 4 serious, and it was a real surprise to me that the 2017 models still have that knob-based control & UI... After 10 years of touchscreen smartphones.
Doing anything on that display is frustrating with the knob wheel, and it's very surprising that BMW decided to add a trackpad on the top surface on the wheel so you can spell out letters by writing them with your finger... Instead of just giving us a touch screen!
I can understand that brands want to have a strong identity, but it should not come at the price of user's experiences. This UI system is like the positive of human-centric design: it is difficult to navigate, ridiculously slow to perform simple tasks like typing a destination address, presents a higher learning curve for the users without adding any real benefit or value, probably more expensive to manufacture too!
Of course, there is no denying that some people prefer using the knob and physical buttons, but why can't BMW simply make the display a touchscreen so consumers have the option of both? Overall, I think it is difficult to justify these design decisions for a prestige brand like BMW when better alternatives are so obvious and accessible.
The consumer paradigm and our dilemma
The vast majority of the product we create and consume are desirable, but certainly not essential. It is especially apparent in the fashion and consumer electrics industry, where endless seasonal offerings, new generations of products, and fads, trends come and goes... Our whole economic growth model is built upon the need for people to want more and consume more, which translates to GDP. The law of supply and demand runs through the heart of the consumer paradigm.
We now understand this endless growth is in fact limited by the finite resources of our planet, and we need to transition to the sustainable paradigm as we approach earth's carrying capacity. But... How? If we stop pushing people to upgrade their phones every year or two, stop advertising new fashion items, stop serving food with red meat; and stop wasteful construction projects to boost GDP, businesses will come to a halt followed by mass layoff as there is less demand for product and services. It honestly looks like that we will either be forced to transition, or willingly in the near future, but both would be painful.